BlackCoat-T: The iPod and Gadget T-Shirt

CLEVELAND, OH—September 1, 2004 – Koyono Co. announces today the release of the BlackCoat-T, a T-Shirt designed to discreetly, conveniently and securely transport small personal items like cell phones, PDAs, MP3 players and wallets.

This Patent Pending T-shirt contains 2 specially designed compartments that are interconnected by a single passageway. A zipper opening is strategically positioned in the center of the passageway and directly below the buttons of a dress shirt, allowing easy storage and removal. The shirt is also a designer garment that can be donned alone in casual or active situations.

Koyono President and designer Jeasung Yoo states, “The T represents Simplicity and Sophistication, in keeping with our firm belief that less is more. The BlackCoat-T in the result of an eight-month refinement process aimed at getting to the essence of fashion and utility for the urban lifestyle.”

According to Jim Haviland, Chief Experience Officer, ”With the addition of the T we now have a beautiful garment for every season. It has been challenging to carry your personal technology securely without negatively impacting your style. Those belt clips are a fashion cancer. Our customers are looking for more secure ways to carry these devices – the T fills an important gap.”

The Koyono web site has been offering the BlackCoat-T as a pre-release product and sales have been many times projections. According to Haviland, “We sold out our first production run in the first 48 hours. We have a lot of confidence in this product.”

The shirts retail for $35 each or $125 for a pack of 5. The shirts come in black or white.

The BlackCoat-T is Koyono’s second product introduced this year. The BlackCoat Titanium was introduced at the fashion industry trade show MAGIC in Las Vegas in February 2004.

Koyono is a purveyor of apparel and accessories with industrial elegance for geniuses, artists and innovators (G.A.I.) with urban lifestyles. Koyono markets products through retail stores in Europe, Japan, and across the United States and through on-line stores at koyono.com and Amazon.com. Koyono was founded in 2001 and has offices in Cleveland, OH and Durham, NC as well as operations in Pennsylvania, Washington State and Michigan.

The BlackCoat-T incorporates a proprietary design that is the basis of a patent application filed with the United States Trademark Office. Any attempt to copy design aspects covered in the patent application, without our express written consent, may be considered an act of infringement and subject to the remedies provided in Title 35 of the United States Code.

iPod is a registered trade mark of Apple Computer and the coolest product ever. We are not worthy...